Shopping Jam

Get an early start on your holiday shopping at this annual Downtown Holland event. More than 45 local retailers—including clothing boutiques, gift shops, and specialty stores—will unlock their doors two hours early, giving you a three-hour window to browse and buy before the regular Saturday morning rush. The earlier you arrive, the better the deals, so families who come right when things open at 8:00 am will find the deepest discounts on gifts throughout the district. This is a perfect outing for parents who want to tackle their holiday lists efficiently while supporting local businesses. There's no registration or admission fee—simply show up downtown and start exploring. Whether you're hunting for specific presents or enjoying the energy of a busy shopping morning, you'll have plenty of stores and options to choose from all in one walkable area.